With a master degree in computer science he started as a consultant with Accenture two decades ago and was involved in various global programs mostly dealing with classical industry challenges. Some of his clients were Norsk Hydro, ABB, Daimler, Deutsche Telekom, Bertelsmann, Siemens, Clariant etc. During the millennium change at the peak of the new-economy hype he founded an entertainment and e-commerce platform where he learned to integrate classical industry and new internet technology. Although he’s still interested in technical developments and involved in IT strategies he shifted his focus to business processes and business models in the last years. Until 2015 he was involved into a huge transformation within a global financial service provider and is nowadays responsible for the business side of Allianz Germany’s enterprise architecture management and coordinates Allianz Germany’s transformation program of several hundred legacy applications into one single business management system (ABS = Allianz Business System). Axel's passion is to talk less about tools and methods than about how customers can be inspired.